Founded in 2000 by Ben Cerullo and launched by parent company Inspiration Ministries, Steelroots was birthed from the need and desire to reach today’s youth with the message of Jesus Christ. Our goal is to communicate that message in a genuine and direct manner. Steelroots’ in-house production team creates relevant programs geared toward youth and young adults. Through cable and satellite television, we are capable of reaching over 125 million households world-wide, and our interactive web presence allows us to reach millions more! Our mission at Steelroots is simple: Reveal the Truth to Today’s Generation.